Bachelor of Science in Digital Journalist
Major in Advertising and Public Relations
CIP CODE: 090702
PROGRAM DESCRIPTION
The program in Publicity and Public Relations seeks that the student develops skills and abilities to exercise their professional activity in functions of creativity, design, production, management, account management, media planning and research in the fields of consumer, market of the audiences and publics.
GRADUATE PROFESSIONAL PROFILE
This professional has skills that enable him to work in the field of advertising creation, strategic planning of communication, management of advertising and public relations companies, management and management of business and institutional communication, brand consulting, art design and direction, image consultancy, advertising spots and market research and communication.
UNDERGRADUTE ENTRY REQUIREMENT
- High-school graduates (High-school):
Applicants who have completed High-school or secondary education in or outside the USA. - Undergraduates:
Applicantes who completed a bachelor degree issue by national or foreign higher-education institute who want to get academic credit for previous studies. - No completed studies:
Applicant who did not complete a degree and have official transcripts from studies issued by a national or foreign higher-education institution who want to get credit transfer for recognition of prior learning from other universities.
ADMISSION REQUIREMENTS
- High school diploma issued by a national or foreign educational institution.
- Bachelor or Associate Degree from a national or a foreign higher-education institution for those who want to get credit transfer for recognition of previous studies from other universities.
- Official transcripts (for graduate applicants and for those who require academic credit transfer for previous studies from other national or foreign higher-education institution).
- Valid identification (citizen ID or passport for foreign citizens).
- Admission and registration fees receipt.
IMPORTANT NOTES
- Official transcripts and degrees issued by foreign university education institutions must have the corresponding legal translation (this requirement has to be processed by the applicant).
- Official transcripts and degrees issued by foreign university education institutions must have the certification issued by a credential evaluation agency accredited in the United States for recognition of international education qualifications (this process is managed by FGU).
Program
General Education
(12 Courses / 36 CH)
| CODE | COURSE NAME | CREDITS |
|---|---|---|
| CGS300 | Strategic Program techniques | 3 |
| ENC101 | College Composition I | 3 |
| MAC105 | College Algebra I | 3 |
| PHI210 | Critical Thinking | 3 |
| ENC202 | College Composition II | 3 |
| MAC114 | College Algebra II | 3 |
| ENV101 | Environmental Science | 3 |
| ARH250 | Art History | 3 |
| STA275 | Statistics | 3 |
| BSC105 | Biology | 3 |
| PSY201 | Pgychology | 3 |
| SPC260 | Oral Communication | 3 |
| SOC201 | Sociology | 3 |
Required Core Courses
(24 Courses / 72 CH)
| CODE | COURSE NAME | CREDITS |
|---|---|---|
| BUS414 | Entrepreneurial Journalism | 3 |
| COM354 | Intercultural Relations | 3 |
| COM432 | Communications Research Methods | 3 |
| CPT372 | Advanced Computer Animation | 3 |
| HUM442 | Media Law | 3 |
| ITN374 | Networking Technologies | 3 |
| ITS384 | Information Age and Society | 3 |
| ITS424 | Television Reporting and Producing | 3 |
| ITS425 | Multimedia Technology | 3 |
| ITS443 | Democracy, New Media, and Internet | 3 |
| JOU313 | Digital Story Telling Basics | 3 |
| JOU334 | Journalism and Multimedia Practice | 3 |
| JOU365 | Digital Narratives | 3 |
| JOU371 | Professional Issues in ICT | 3 |
| JOU382 | Business Journalism and Global Economy | 3 |
| JOU412 | Fundamental Issues in Journalism | 3 |
| JOU415 | Graphic Design for Online and Print | 3 |
| JOU435 | Historical Perspectives of Journalism | 3 |
| JOU441 | Ethics of Journalism | 3 |
| JOU445 | Writing for online Media | 3 |
| JOU473 | Journalism, Society, and the Citizen Journalist | 3 |
| MGM423 | Digital Content Management | 3 |
| MGM485 | Digital Journalism Capstone | 3 |
| MKT381 | Digital Imaging and Manipulation | 3 |
Major:
Advertising and Public Relations
(4 Courses / 12 CH)
| CODE | COURSE NAME | CREDITS |
|---|---|---|
| SPR301 | Strategic Public Relations | 3 |
| PRA302 | Public Relations: Advanced Practices & Case Studies | 3 |
| MDS401 | Marketing in The Digital Society | 3 |
| ACE301 | Advertising Campaigns and Events | 3 |